Sony Commercial Analysis

This Sony Bravia commercial is my favorite commercial of all time. When assigned to pick a commercial to share on our blogs, I thought of this one immediately because it is the one commercial that has impressed me enough to actually remember. I know this commercial also catches the attention of others because I was introduced to it by my friend, Dylan, when we were sharing our favorite videos. Obviously, the most astounding aspect of this video is that sony used 250,000 bouncy balls to bombard the streets of San Francisco. The bouncy balls were all different colors and San Francisco streets were perfect to use because they're the hilliest streets in the country. Also, the city provides an interesting look for the back drop so, the image was breathtaking.
The purpose of this commercial was to promote the Sony Bravia television with its clear, LCD screen. The colorful bouncy balls represent all the different colors on a television. It was also a clever way of promoting the television because personally, it made me feel like a kid again. Sending 250,000 bouncy balls down a huge hill, in the middle of a city, would be any kids dream. I know that just watching the commercial gave me a sense of playfulness and excitement, as it probably did many other viewers. The time, money and effort put into making this commercial must've been immense considering Sony had to purchase every singe ball, load them into a huge dumpster sized container, and pour that down the hill with a fork lift. They also only had one chance to film it because reloading the balls and sending them down the street again would've been too time consuming and much more expensive. With that said, the camera angles and timing of shots had to be perfect. Not only can all of that effort be admired but also the song chosen for the background was perfect because it set the mood of the commercial. The song, "Heartbeats," by Jose Gonzalez, being soft and acoustic gave the commercial a beauty that it wouldn't have accomplished if given a more upbeat, fast paced song. Sony finishes off the commercial with their motto "Colour like no other," further expressing their goal to advertise the impressive color on the Sony Bravia televisons which they most definitely succeeded in doing. This commercial is one that is hard to forget.