Taylor Mali, "Like You Know"

After viewing Taylor Mali's performance of "Like You Know" and watching the typography version of it, I decided that they are both very effective in their own ways. Both ways appealed to me because I'm a visual learner which means I can take more information away from something that I can view with my own eyes than if I were to just listen to it. In Mali's performance, the audience can determine the meaning and emotion by watching his facial expressions and gestures while he speaks. This is effective because as human's we have the ability to sense mood or emotion through reading someone's body language. In the print text, the audience was still provided the audio so we could sense emotion through his tone of voice but instead of watching his physical expression of it, we could get a sense of expression through the movement, font, and punctuation of the text. This was an effective method because in our world today, humans have become very experienced in reading emotion through text with all of the technology that is used to communicate across the world such as text messages on cell phones and social networking sites on the internet. I enjoyed the typography very much because I was able to follow his ideas and how he was presenting them exactly through the text. It is amazing that organizing text in that way can be just as efficient or even more so than the live performance itself.
However, if the audio were taken away from both methods of expression, the print text would be the more efficient way to communicate Mali's ideas because the words and the way that they were articulated are shown clearly. Whereas, if the audio were missing from the live performance, there would be no way of understanding what Mali is speaking about. The fact that the print text would be more effective in this way shows that print text is essential in preserving ideas for the future. In case audio accounts are lost, the print will always be there to support it.